Off Plan
Elire Towerby QUBE Development at Business Bay
Starting Price AED TBA
About The Project
ELIRE at Business Bay Dubai
Elire at Business Bay Dubai introduces a limited edition residential address designed for buyers who want privacy, service, and architectural character in the centre of the city. Developed by Qube Development and managed by LUX, Elire at Business Bay Dubai is not another glass tower competing for attention. It is a boutique collection of just 100 residences shaped around inward calm, curated interiors, and five star hospitality standards.
Positioned within walking distance of Dubai Canal and only minutes from Downtown Dubai, DIFC, and Dubai Mall, the tower balances energy with retreat. Residents can step into the pulse of the city within moments, yet return to a space designed to feel composed and personal. Handover is scheduled for Q2 2028 with a 30/70 payment structure.
Unlike typical high rise developments in Business Bay, Elire turns its focus inward. Landscaped gardens, warm textures, and subtle architectural lines replace steel and reflective glass dominance. The result is a residence that feels more like a private urban sanctuary than a conventional city tower.
Elire Business Bay luxury residences with boutique living
Elire Business Bay luxury residences are carefully designed to feel refined without excess. Each home is delivered fully furnished with custom designed pieces, soft colour palettes, and thoughtful detailing that supports daily living. The interiors are open plan, allowing natural light to move across living and dining spaces with ease.
Smart home systems manage lighting, climate, and security through an integrated platform. Kitchens are fitted with premium appliances and streamlined cabinetry that blends functionality with visual simplicity. Private balconies open toward skyline views, creating a steady link between interior comfort and the city beyond.
The building’s partnership with LUX brings hotel style service into a residential setting. Concierge support, curated amenities, and hospitality driven management elevate the experience. Residents benefit from landscaped garden areas, wellness facilities, and calm social spaces that encourage both privacy and connection.
Elire Business Bay luxury residences appeal to professionals and families who want central location access without sacrificing tranquillity. The limited unit count reinforces exclusivity while ensuring a quieter living environment compared to larger developments.
3 -4
Bedroom Types
30/70
Payment Plan
2028
Handover
2,000 - 2,300 sqft
Unit Sizes
Gallery
Visual Tour
Amenities
World-Class Living
Kids Play Area
Restaurants
Retail Outlets
Swimming Pool
Prime Position
Location & Connectivity
Key Distances
- 5 Minutes
Burj Khalifa - 15 Minutes
Dubai International Airport - 10 MinutesDubai Mall
- 5 Minutes
Downtown
About Community
Business Bay
Business Bay Dubai is one of the city’s most established mixed use districts. Located beside Downtown Dubai and along the Dubai Canal, it combines residential towers, corporate offices, waterfront promenades, and hospitality venues within a compact urban setting.
The area offers direct access to Sheikh Zayed Road and Al Khail Road, making commuting straightforward. Residents can reach DIFC, Dubai International Airport, and Dubai Marina within practical travel times. The canal promenade provides walking paths, cycling routes, and waterside cafés that soften the density of high rise living.
In recent years, Business Bay has evolved beyond a purely commercial district. Green spaces, retail outlets, fitness studios, and dining concepts have strengthened its appeal for full time residents. Schools, healthcare centres, and everyday services are easily accessible, supporting long term living rather than short stays.
Elire at Business Bay Dubai benefits from this mature infrastructure. It offers a boutique scale residence within a district that already holds strong rental demand and capital growth history. For investors, the central location and limited supply positioning create steady long term appeal. For end users, it provides a refined home base in one of Dubai’s most connected areas.
Flexible Payments
Payment Plan
10%
BOOKING
60%
CONSTRUCTION
30%
HANDOVER
| Percentage | Description | Cumulative |
|---|---|---|
| 10% | On booking | 10% |
| 60% | During construction | 70% |
| 30% | On handover | 100% |
Common Questions
FAQ
The Developer
QUBE Development
QUBE Development is a Dubai based real estate developer focused on contemporary residential and mixed use projects across the UAE. The company has built its public identity around sustainable architecture, thoughtful planning, resident wellbeing and long term value, with a growing presence in some of Dubai’s most active residential districts.
The company’s current work is centred on areas such as Business Bay, Jumeirah Village Circle and Dubai Studio City. These locations give QUBE a balanced position in the market, with one foot in central Dubai and another in more accessible community based apartment districts. It is not operating as a large master developer, but rather as a design led company building a focused collection of residential addresses.
QUBE Development properties for sale are currently mainly apartment led, with homes ranging from practical layouts in established communities to larger branded residences in Business Bay. This gives the company a wider reach than a single project launch, while still keeping its identity fairly clear.
QUBE Development apartments for sale are shaped around modern interiors, shared amenities, smart features and locations where daily life feels convenient. The company’s current direction also shows a stronger move towards branded and hospitality influenced living, especially through its latest Business Bay launch.
QUBE Development Background and Approach
QUBE presents its work around three main ideas: design, sustainability and lasting value. The company describes its homes as spaces that help people live, work and connect better, while its buildings are planned to support both daily comfort and long term ownership.
The brand places emphasis on architecture that feels modern without becoming cold or overly complicated. Its projects usually focus on clean design, resident facilities, landscaping, smart home features and practical layouts. This gives QUBE a more lifestyle focused identity within Dubai’s off plan market.
Sustainability is also part of the company’s language. QUBE refers to responsible architecture, durable planning and communities that are intended to grow in value over time. Rather than treating sustainability as a separate feature, the company connects it with quality, efficiency and long term use.
The company also works with recognised design and technical partners across different projects. This supports its aim of creating homes that feel carefully planned, not just quickly launched. The QUBE Experience Center also reflects the company’s interest in presentation, customer confidence and showing how its design ideas translate into real homes.
QUBE Development off plan projects are therefore best understood through this mix of design, location and usability. The company is still building its delivery record in Dubai, but its current work already shows a clear direction across central city residences, community apartments and branded lifestyle homes.
QUBE Development Projects in Dubai
Dubai is the main market for QUBE Development, with current activity across Business Bay, Jumeirah Village Circle and Dubai Studio City. These communities allow the company to serve different parts of the residential market without losing focus on apartment living.
Business Bay is now the company’s most visible central Dubai address. The key project is ELIRE Tower by QUBE Development at Business Bay, a branded residential scheme managed by LUX*. Full details on layouts, pricing, payment plan and amenities should remain on the dedicated project page, while this guide focuses on QUBE as the company behind it.
The wider Business Bay apartments for sale section also gives useful context on the surrounding market. Business Bay remains one of Dubai’s strongest mixed use districts, with residential towers, hotels, offices, canal access and close proximity to Downtown Dubai and DIFC.
Jumeirah Village Circle has also played an important role in QUBE’s residential activity through Cubix Residences. The community supports the company’s more practical apartment offering, with family friendly surroundings, parks, retail, schools and strong road connectivity.
Dubai Studio City adds another part of the company’s story through Arisha Terraces. The area has a quieter residential character while still sitting close to production, media and entertainment related business activity.
QUBE Development projects for sale in Dubai remain focused but varied, moving from community apartments to branded residences in central Dubai. As completed homes enter the secondary market, QUBE Development apartments for rent may become more visible, especially in JVC and Dubai Studio City where leasing demand is already established.
Overall, QUBE Development is best understood as a growing Dubai developer with a clear interest in design led apartments, sustainable planning and communities that support everyday living. Further current and upcoming launches can also be compared through the wider off plan projects in Dubai section on LuxuryProperty.com.
