Avenew Real Estate Development

AVENEW Development is a Dubai based property company specialising in residential communities, waterfront homes and an expanding collection of branded residences. The business was founded in Dubai in 2024 by Rasha Hassan and operates through AVENEW Real Estate Development L.L.C, the entity recorded against several of its projects in the Dubai Land Department register.

Rasha Hassan is the founder of AVENEW Development and brings almost two decades of experience across banking, property sales, marketing and real estate strategy. Issam Galadari serves as Managing Partner, bringing an extensive background in large scale development and investment, including former leadership positions at Emaar Properties and Investment Corporation of Dubai.

The company is separate from AveNew Real Estate LLC, which operates as a brokerage, advisory and property services business. This distinction is important because AVENEW Development is directly responsible for its own registered schemes, while the brokerage also markets real estate from other companies.

Its early strategy has concentrated on two areas of Dubai. Dubai Islands provides the setting for a growing collection of beachfront residences, while Dubai South has allowed AVENEW to move into larger scale community development through AVENEW 888. More recently, the business has also entered commercial real estate through a joint venture in Motor City.

AVENEW remains a relatively young developer and does not yet have the long completed track record associated with Dubai's established property groups. Its position is instead being shaped by construction progress across its first generation of projects and by increasingly significant hospitality partnerships.

The company's residential approach favours contemporary architecture, practical layouts and communal spaces designed around everyday use. This has gradually evolved from independently branded waterfront buildings towards professionally managed and internationally branded residences.

AVENEW Development Projects in Dubai

Dubai Islands has become the centre of AVENEW's luxury residential activity. Rena was among its first beachfront projects and introduced apartments, townhouses and a penthouse directly beside the shoreline. Shoaq follows a similar coastal direction, while Silena expands the concept through a larger low rise collection on Island B.

LIA at Dubai Islands continues this strategy with one, two and three bedroom apartments and a limited number of penthouses. Its lower rise architecture, broad terraces and strong connection to the waterfront show how AVENEW is building a recognisable cluster of residential addresses rather than relying on a single flagship tower.

The company's geographical reach broadened with AVENEW 888 in Dubai South. Planned across five contemporary buildings, the community represents a significant increase in scale compared with its boutique island schemes. MODO formed the first phase, and the main construction contract has been awarded to Al Masaood National General Contracting. Completion is planned for 2028.

Branded and serviced residences now form another important part of the pipeline. Cheval Residences at Dubai Islands is being developed jointly by AVENEW Development and Wadeen Developers, with Cheval Collection providing the hospitality operation. The project contains 99 serviced residences and is expected to complete in 2029. It should therefore be described as a partnership rather than an AVENEW only development.

AVENEW has also entered agreements with two major international hotel groups. The St. Regis Residences at Dubai Islands is being created under a licence from Marriott International, with AVENEW Real Estate Development and Prime Properties Holding involved on the development side. Marriott provides the St. Regis brand rather than owning or developing the residences.

A further agreement with Hilton will bring Waldorf Astoria Dubai Islands and Waldorf Astoria Residences Dubai Islands to the waterfront destination. The planned scheme combines a 150 room hotel with 120 furnished branded residences. At this stage, it represents announced branded hospitality activity rather than a completed project.

Beyond residential property, AVENEW Development and Kora Properties have formed a joint venture for O1NE District in Motor City. The planned commercial destination includes six Grade A office buildings alongside healthcare, retail and public spaces, demonstrating an emerging move beyond housing.

AVENEW Development off plan projects therefore now range from boutique beachfront homes and larger residential communities to serviced residences and commercial districts. The company remains early in its delivery history, making the completion of Rena, Shoaq, Silena and AVENEW 888 particularly important to its longer term reputation. Clients can compare its current launches with other off plan projects in Dubai across the wider market.