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Some homes just have a way of making you pause the moment you step inside. This large high floor apartment up in Principal Tower, right in the heart of Shoreditch London, really does that for me. You come in and there is this quiet hum to the place, something about being that far above the city with all that open sky around you. Honestly I caught myself standing by the window just taking in the views. Even after years in property, these kind of moments still get to me. It is like the whole skyline is just there for you. Up here, the apartment feels a bit like your own retreat. There are two terraces and both give sweeping views across London, city lights at night and sometimes those mornings where the fog rolls in quietly. You can't help but picture yourself taking coffee outside on one of those fresh days, looking out as everything wakes up below. These terraces are not just a nice extra. They really do change how you feel in the home. Light pours in and the city feels close but also distant enough that you get your peace. Inside, the space just flows. The living room is open plan, but not cold or empty. It actually feels like a spot where you'd want to settle for the evening, not just a showpiece room. You notice little touches, like the way the light finds the corners as it moves through the day. The kitchen is part of this shared space, and it is the kind where you could cook a real meal or just chat with someone while you get breakfast going. There are homes that feel too pristine to live in, but honestly this isn't one of those. It is still sharp, still new, but just lets you be yourself. Both master bedrooms have their own bathrooms, and it feels like each one got its own share of the view too. I always check for storage in these types of apartments and it is all built in, with closets ready to go. You'd be surprised how many places forget that bit. The guest bedroom is a little more tucked away but still gets good light, honestly a friend or family member would feel right at home staying over. There is another guest bathroom, enough space to keep everyone comfortable so no waiting in the mornings. The building itself, Principal Tower, feels safe and friendly. You get the sense of coming home the minute you hit the piazza out front. It is all landscaped and there is that quiet buzz of people coming and going. The concierge staff are there if you need them, round the clock, which is a real comfort especially if you are getting in late or coming back from a trip. The gym is honestly one of the better ones you'll find in London apartments right now, and there is also a lap pool and a spa for when you feel like unwinding. You spot people using the cinema now and then which is a fun touch, especially on a rainy evening. Plus there is a private lounge if you feel like meeting friends or getting some work done outside the apartment. There is underground bicycle storage, too, and dedicated parking you can look into if you need it. Shoreditch is full of little coffee shops and places to wander. You see kids biking in the evenings and there's a creative energy to the area that is hard to find anywhere else in the city. Being this close to the City of London means your commute is easy, and places like Liverpool Street station are just around the corner. You are both in the middle of it all and also above it all, which just feels easy once you start living here. It is hard to sum up in words what it is like up there on a high floor at Principal Tower. Sometimes you almost forget your phone and just stand at the window watching the clouds moving. The only way to know if it feels right is to come and see it for yourself. If you want to walk through or just have a chat, get in touch any time. At LuxuryProperty dot com we are always happy to help you feel at home in your next place. &nbsp;

Large High-Floor Apartment

There is a certain kind of pause that happens when you first walk into this three bedroom apartment up on the thirty second floor at Principal Tower in London's Shoreditch area. It is the sort of feeling you get when a place is made for living and not just looking good in pictures. The views for a start are just endless. You stand in the open living room and there is glass everywhere and the city just feels like part of your wall. I hung back for a minute by the window and honestly you could spend ages just watching the world move below or spot the sun come up with a coffee mug in hand. You have these two terraces here, so you can step outside whenever you want and just let the breeze in. One terrace is right off the kitchen which is actually pretty handy if you like morning tea outdoors or grilling something easy in the evenings. That kitchen just feels right sized by the way. Not so showy, actually something you could cook in, set down your groceries, turn on some music and just go about your business. The kitchen is open to the lounge and dining area so it really does feel like a space for gatherings even if you are just having some friends over for pizza. The whole area opens up to the light and gives off this relaxed vibe that just feels easy no matter the time of day. Every now and then, when you are up here, you almost forget how busy London is just outside the doors but then you step out to the piazza at the bottom of the building and it is all happening again. People walking around, some heading up to the gym, grabbing coffee right around the corner, all sorts of energy that keeps Shoreditch alive. If you are someone who likes to have life at your doorstep but quiet when you step inside, this spot does it well. About the layout, it is just comfortable. There are two bedrooms tucked down the hall on one end. One is a proper suite with its own bathroom and a walk in closet, the kind of place you feel good letting guests stay in if family comes to visit. The other bedroom is a touch smaller but still has good storage so you are not fighting for cupboard space. The guest bath is just across the way and again, no wasted space anywhere. On the other side of the apartment there is your master suite. It feels tucked away just far enough that if you want quiet or space, it is yours. Decent walk in wardrobe, bright windows, and another bathroom that does not feel squeezed in. It is one of those places where you can actually lay out your things without feeling cramped, which is not always easy to find in central London. Life at Principal Tower is a little different from the usual London routine. There is a friendly concierge team downstairs, always smiling, and it is open all day and night. The lobby always seems friendly, with plants and enough space so you do not feel rushed coming home. You have a proper lap pool, a nice spa for those slow weekend mornings and a gym that actually gets light and does not feel squeezed into a basement. Even a cinema lounge if you are the kind who likes a film night with friends. Underground storage is sorted for bikes and if you are driving, there is parking you can buy separately. The truth is, living here in Shoreditch you get the best of city life while having your own space to retreat to. The markets, the art galleries, parks, cafés that never seem too far. Sometimes you see kids playing around the piazza in the evening or just people with their dogs heading out for a walk. It is alive but private. The only way to know if this feels right is to see it for yourself. If you want to drop by or just chat about the details, reach out any time. Here at LuxuryProperty dot com, we just want to help you find the one that actually feels like home. &nbsp;

Stunning Three-Bed in Principal Tower

Some homes just shift your mood the minute you walk in. That is what I felt in this two bedroom penthouse in Principal Tower over in Shoreditch. I lingered for a second when I stepped in. Honestly you cannot help it up here this high above London. There is something different about seeing the city lights stretch out forever instead of just glancing at rooftops. Imagine your morning coffee with that view every single day. Principal Tower itself catches your eye straight away there is this open piazza out front and you always spot someone pausing for a photo or just leaning back as they wait for a friend. The building is one of those modern cornerstones that brings a touch of sparkle at night but inside it all just feels comfortable and real. When you head up high where this penthouse sits above Shoreditch, something changes. You notice it is quieter up here, everything slows down a bit. The layout just makes sense. That is kind of rare in the city, right. Sometimes apartments leave you scratching your head, wondering where to stash your suitcase or if your art will work on the walls. Here it all feels easy and unfussy. The living room and dining stretch along one full side so you just have this big sweep of glass letting in the softest natural light all day. No weird wall angles, no heavy shadows, just open calm space. I found myself actually pausing by the windows for a while, just to watch the sky shift. So the kitchen here is more than just a spot to reheat takeaway. It is proper, with plenty of workspace and a big island in the center. I got the feeling someone who actually loves to cook designed it. Real storage, good flow, even space for friends if you like everyone gathering as you cook. Or maybe you plug in your laptop and work with the city as your background instead of the usual desk at home. One of those setups where it feels natural just to stay in. Stepping outside from the living room, you find a terrace that feels like an extra living space up in the clouds. I stood out there and, even with the city humming below, mostly heard the breeze and the odd bird sound. Sometimes you almost forget you are right in the thick of London. The bedrooms are smartly tucked along the opposite side, so if you like keeping sleep and living areas separate, it is perfect. The main bedroom in this penthouse honestly has stretching room, not just room for a double bed and that is it. There is a proper built in wardrobe, so everything is tidy and tucked away. The en suite bathroom is the kind where you want to take your time in the morning. And yes, there is your own private terrace too, perfect for watching the city glow as the lights come on, or just taking a deep breath after a busy day. The second bedroom is just as carefully put together, not just a box to call a guest room. Plus it has its own built in closet, and a full guest bathroom nearby. What really stuck with me during my visit is how welcoming Principal Tower feels. You come in through that landscaped piazza and staff actually say hello. It is not just all for show, there is a proper concierge, ready to help with anything from dry cleaning to finding the best spot for your next morning latte. Shoreditch is a real neighbourhood, you know, with coffee places everywhere. Most days you see people on bikes and sometimes kids sprinting past, so it never feels cold or too polished. And when you check out the amenities, you see why people chat about living here. The pool is beautiful, the gym has room to move and not just rows of machines. There is even a cinema just for residents so you can catch a movie without leaving home. The residents lounge feels like that spot where you will run into a friendly face and you sometimes hear neighbours chatting over a glass of something in the evening. I also heard the spa is a bit of a secret retreat for unwinding. Underground bicycle storage and parking make life simpler too, if you need either of those. It is rare to find an apartment in London that feels so balanced between city life and breathing space. This two bedroom penthouse for sale at Principal Tower Shoreditch is just one of those places that works for day to day living. Photos just hint at the feeling up here. If you are even a little curious, or ready to see how it feels, let me know and we can have a quiet look around. At LuxuryProperty.com we want your next move to feel right for you. &nbsp;

Exceptional Penthouse in Principal Tower

Some places just make you breathe a bit easier right away. That is the feeling I got when I walked into this incredible two bedroom apartment at Principal Tower in London. You come up to one of the higher floors and it is almost like the city stretches out below just for you. Honestly I spent a while by the window just watching the light move across London and the Thames. You really get a feeling of being above all the noise but still right in the thick of things. The views are what always leave people quiet for a moment. They come through these full height windows that run from the floor to the ceiling and sometimes you will catch yourself sipping coffee in the morning just staring out instead of scrolling through your phone. There is a comfortable terrace too which feels private but still gives you that wide city panorama. If you like the idea of reading the paper outside even on a chilly morning this is the place for it. The open living area actually feels like somewhere to really live. It is not just one of those show apartments where everything looks good but nothing feels right. I could imagine friends coming over and the space just working for it. The kitchen blends right into the space and it feels natural to picture someone cooking while other people are laughing on the sofa. There is plenty of room for a real dining table so you can actually have proper meals with a view instead of eating over the sink. The guest bedroom never feels like an afterthought either. I know in some places you only get a small box room but here it is a generous space with built in closets and a proper guest bathroom just steps away. Your visitors will feel looked after. Then you get the master bedroom and it is honestly a sanctuary. En suite bathroom you can close the door and take a long shower in peace after a busy day. Every part of this apartment seems set up for comfort but it never tries too hard. Both bedrooms open onto the terrace so you have this outdoor flow that is hard to find in most London apartments especially anywhere near the centre. On a sunny afternoon the light spills from both rooms and sometimes you feel like the air up here is just a little fresher. You will notice the little details too. The way the closets close softly or how the sockets are in the right spots. It is the kind of place that makes daily living easy and laid back. Coming home you step through a beautiful landscaped piazza before being greeted by genuinely friendly concierge staff. Honestly they make the days easier you never have to worry about a parcel or needing help late at night. There is a lap pool where you can burn off some energy or just drift about after work. The spa and gym are real favourites a lot of us find it helps to have them close by because it is so much easier to keep the routine going. If you are into movies there is an actual cinema room and a private lounge to unwind with friends or just relax alone. Cyclists will appreciate the underground bicycle storage and parking can be sorted too if you need it. The thing is living here puts you right in the heart of Shoreditch so you walk outside and everything is close coffee shops galleries little parks where people bring their dogs. Sometimes on weekends you see families heading out for brunch or people cycling by on their way to the canal. The Thames is also just a few minutes away if you want to walk by the water and clear your head. It is the sort of place where city living feels exciting but never overwhelming. The only way to really know if this apartment at Principal Tower feels right for you is to come and see it in person. If you want to talk anything through or just have a walk around please reach out any time. At LuxuryProperty.com we just want to help you find the place that honestly feels like home. &nbsp;

Incredible London Residence

Some places just feel a bit different the moment you walk in. This is honestly one of those. I spent some time in this two bedroom apartment at Principal Tower in Shoreditch, here in the heart of the East End in London. Standing by the floor to ceiling windows, looking out over the city and the Thames, you kind of forget you're in the middle of one of the world's busiest cities. It is quieter than I expected up here and you do get this sense of space that a lot of London homes just do not offer. When you first get to Principal Tower you are greeted by these paved walkways and a landscaped courtyard. It feels pretty relaxed actually, and the concierge team always seems to remember faces, which I personally really like. They are around all day and even late at night, so whatever you need, or if you forget your keys or just want to check the post, someone is there. It feels reassuring. Stepping into the apartment, you notice straight away how the space kind of divides itself. One side opens up into a proper living space where the kitchen blends into the lounge and then out to a terrace tucked in the corner. I leaned on the railing for a bit and just watched the clouds moving over London. There is something about an outdoor space up high that feels surprisingly private, almost like your own patch of sky. I can just imagine breakfast out here or maybe a slow evening with tea, looking out over the East End. You do not always get that in city apartments. The kitchen is open but not too exposed, if that makes sense. It is all set up for cooking for real, not just heating things up. There is enough counter space to spread out a bit and invite someone to sit and chat while you cook, which, if you are like me, is how you end up making dinner more often than not. The living room flows next to it, making the whole place feel warm and connected. Light just fills the room in the afternoon and honestly, it is the kind of place you'd want to invite people over or just enjoy by yourself with a book. The bedrooms are set apart on the other side, so you do get a proper sense of separation. The master bedroom has its own ensuite and extra wardrobe space, which does make mornings a little less rushed. You'll notice the windows here too, again with a really calming view that just feels nicer than looking at another building. The guest bedroom is just across, and both rooms feel big enough that you would not get that boxy London feeling, if you know what I mean. Principal Tower is known around London for its amenities. You have a proper lap pool if swimming is your thing. The gym is honestly better than most private ones I've seen, plus there's a spa that actually feels peaceful not one of those afterthought spaces like you sometimes get in other towers. There's a private cinema, which you will probably use more than you think, and a lounge downstairs that is good for working or just unwinding with a coffee from the nearby shops. If you cycle, there is underground storage so you don't have to worry about your bike outside and you can even buy a parking space if you need it. Getting around from Shoreditch is easy, to be honest. Walk to the local coffee spots or ride into the city in just a few minutes. Sometimes, in the evenings, you see neighbours heading out or coming back with fresh groceries. There is a real sense of community around here. This apartment in Principal Tower feels like a space you could really live in, not just stay in. If you think it might suit you, or you want to see it for yourself and get a feel, just let me know. The only way to tell for sure is to have a walk through and see if it feels right. At LuxuryProperty.com, we just want your next move to feel as easy as possible. If you have any questions or just want to talk about the place, I'm always happy to help. &nbsp;

Spacious Living Option in Shoreditch

There is something about Principal Tower that makes you slow down a little as soon as you step in. Maybe it is the way the light plays off the glass outside or how the lobby feels more like someone's really nice living room than what you expect in a busy part of London. I still remember standing by the window in this one bedroom apartment on a sunny afternoon and just watching the city for a bit. Shoreditch is spread out below and you get this wide view which is honestly quite relaxing. You just catch bits of the Thames and sometimes you even spot people walking their dogs down below if you look out at the right time. The apartment itself is set on a higher floor so there is a bit more quiet up there. Not totally silent of course it's London after all but somehow it just feels peaceful. There is a corner terrace off the living space and the view from there changes throughout the day. You could have breakfast out there or sometimes just open the doors and let in a little fresh air while you work. I can picture someone reading or just sitting with a coffee before heading down to the lobby to start the day. Inside the layout feels open but not cold. The kitchen is one of those you can actually cook in not just a fancy showpiece. The breakfast counter fits a couple of chairs and it feels easy to have a friend over or set things out for a quiet meal. The living area is not huge but it just works and the natural light is almost always good which is nice during London's cloudier days. The bedroom also connects out to the terrace which surprised me the first time I saw it. You wake up and those city views are right there and you do not even need to go into the living room to see them. There is built in storage in the bedroom so your clothes have somewhere to go and it does not have that cluttered feeling you sometimes get in smaller city homes. And the building itself is one people in the area talk about. Friends who live in other places sometimes pop over just to see the amenities. The concierge at the entrance is always there and always remembers a face which you do not get everywhere. The lap pool and gym are the type of places you end up using because they are just an elevator ride away. There is also a spa if you feel like treating yourself or a cinema which is honestly handy on a rainy London night when you do not feel like going out. The lounge is a nice spot for small gatherings or to just sit and read for a while. If you cycle there is space to store your bike which is not always easy to find in London and if you have a car you can get a spot below. Even the piazza at the entrance has this landscaped feel where you see residents stopping to chat before heading off for the day. The best thing is the location in Shoreditch really puts you close to everything but it does not feel overwhelming. You are a short walk from some of the city's best coffee spots and honestly you will notice how people here actually know their neighbors. Kids bike in the evening and you always hear someone laughing on the pavement. The Thames is nearby in case you want a run or just a walk by the water. Principal Tower just has this way of making city life feel easier and the community vibe is real not something you have to work for. I can tell you all the features but you really do have to feel it for yourself. The only way to know if it is right is to come and see it. If you feel like walking through or just want to talk about it you can reach out anytime. At LuxuryProperty.com we really just want your move to feel comfortable and honest. &nbsp;

Mid-Floor Apartment with Gorgeous View

Some apartments just feel right the second you walk in. With this one bedroom place in Principal Tower, honestly, it was the light that got me. Late afternoon sun streaming over the floors, London's skyline quietly humming in the distance, and you can actually see the city breathing a little. It's on one of those mid level floors so you get this perfect sweet spot where you still feel connected to the street but you're also floating above it all. Shoreditch is down below, all busy and a bit quirky as always, but up here it feels calmer. The layout is simple which makes it easy to picture your own life here. Open plan living and dining right when you step inside, so nothing feels boxed in or cut off. The kitchen has that breakfast bar spot that just begs for coffee and casual chat in the morning. To be honest, it's one of those kitchens where you might actually cook, not just heat up takeaway. It is open, so nobody ever feels left out of the conversation. No funny angles or wasted corners, just a space that works. There's just one bedroom here but it feels roomy, helped by those full height windows. Sometimes I just stare out and watch the lights come on across London, and it is hard not to imagine winding down here at the end of a day. The bedroom has an en suite setup which is always a winner. You'll also notice those built in wardrobes, makes storage pretty easy. No fuss or clutter to worry about. Principal Tower itself isn't just another glassy skyscraper. You arrive through this landscaped piazza, a little oasis with benches and green patches, even pigeons hopping about some mornings. There's always a friendly face at the front desk, by the way. Concierge is there all hours, and it's the sort of place where they start learning your name after a short while. For anyone needing more than just an apartment there are some solid perks inside. Pretty serious gym with big windows so you don't feel shut away. The lap pool stays tidy and the spa is proper relaxing on a cool day. If you want to hang out with friends or just get out of your own flat for a bit there's even a private lounge and a slick cinema room that is so much better than a regular movie night on your laptop. Good to know there's secure underground bike storage too. Some places make it a pain to keep a bike but here it's sorted. Buying a spot for your car is an option as well if you ever need it though this part of London is walkable and you'll notice the coffee shops and bars are never far away. Now about Shoreditch and the East End. This isn't your traditional London address and that's the best thing about it. The street art and food stalls and coffee places have their own energy. Some evenings you see neighbours out on their bikes or walking a dog, and honestly it's easy to forget how close you are to the City if you want to just blend in and relax. The nightlife and galleries are around the corner when you're in the mood but you can also just head up and get some quiet in your own space. This one bedroom apartment in Principal Tower puts you in a spot where everything is close but it never feels hectic. Whether you're new to London or looking for something that just feels a bit more relaxed and real, this apartment is a lovely option. The only way you find out if it actually feels right is to come and see for yourself. If you have questions or just want a walk through, I'm here. We always want to make your move as easy as possible at LuxuryProperty.com. &nbsp;

Apartment in Principal Tower

Large High-Floor Apartment

Stunning Three-Bed in Principal Tower

Exceptional Penthouse in Principal Tower

Incredible London Residence

Spacious Living Option in Shoreditch

Mid-Floor Apartment with Gorgeous View

Stylish Apartment in Principal Tower

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