Trade Centre First – image 1

Off Plan

SOL LUXE Towerby Sol Properties at Sheikh Zayed Road

Starting Price AED 1.9M

About The Project

SOL LUXE Tower in Sheikh Zayed Road

SOL Luxe by SOL Properties is a rare kind of Sheikh Zayed Road launch because it sits on the last greenfield plot along this stretch, and it is being planned as a true mixed use tower rather than a residential building with a token retail level. Rising to 63 storeys in Trade Centre First, the project blends Grade A++ office floors with a high-end residential collection above, designed for people who want their workday and home life to feel equally considered. With direct sightlines toward Downtown Dubai and the Burj Khalifa district, plus open views that reach toward the sea and Burj Al Arab, it is positioned as a landmark address for buyers who value the prestige of the road as much as the lifestyle inside the tower.

The residential component includes 288 homes across one bedroom, two bedroom plus study, and three bedroom plus study layouts. Sizes are listed from approximately 784 to 1,720 square feet, which suggests a focus on livable proportions rather than compact investor-only stock. The study options matter in real use. They are the difference between a home that simply photographs well, and a home that supports hybrid working, a growing family, or long stays without feeling cluttered. The project is also planned as freehold, which is a key factor for both local and international buyers looking for long-term ownership on Sheikh Zayed Road.

A major part of the appeal is how the building separates, yet connects, residential and office life. Offices are positioned as Grade A++ with amenities designed to support productivity and wellbeing, while the residential levels are planned as calmer sanctuaries with rooftop-led leisure. That division is important because mixed use only works when both sides feel purposeful and private, not like one use is borrowing space from the other. SOL Luxe aims to create two distinct experiences within one vertical address, with elegant lobbies, curated shared spaces, and a consistent design language throughout.

Amenities are planned to feel like a continuation of the lifestyle rather than a checklist. For residents, the rooftop pool is the headline feature, designed to pair skyline views with a quieter, elevated atmosphere. A fitness center, spa and yoga areas add a wellness layer that fits the setting, while social and entertainment spaces are planned to make hosting and everyday downtime feel effortless. Practicality is woven in too, with family-friendly zones like children’s play areas and outdoor barbecue spaces, which matters on Sheikh Zayed Road where true residential comfort is often underestimated.

On the office side, the amenity mix is clearly aimed at contemporary professionals. Business lounges, flexible meeting rooms, boardrooms, and indoor and outdoor event spaces are planned to support focus, networking and modern work rhythms. The inclusion of wellness and fitness facilities for office users also signals that the tower is being positioned as more than a place to clock in and out. It is meant to be an environment where work feels elevated, and where a busy week can still include recovery and routine.

Commercial terms place the project firmly in the premium central Dubai bracket. Starting prices are listed from AED 1.9 million, with a 50/50 payment plan and a Q4 2028 handover timeline. That schedule suits buyers who want a defined delivery horizon while still benefiting from ongoing demand for central, well-connected addresses. With DIFC, Downtown and key transport links close by, SOL Luxe is framed as both a lifestyle purchase and an investment aligned with long-term centrality.

SOL Luxe 1 to 3 bedroom apartments for sale in Sheikh Zayed Road

For buyers comparing central Dubai homes, SOL Luxe stands out because it combines the visibility of Sheikh Zayed Road with a more private, curated residential experience above. One bedroom homes suit professionals who want a prestigious base near DIFC and Downtown without sacrificing building quality. Two bedroom plus study options fit couples and small families who want flexibility for working from home, hosting guests, or creating a dedicated study that keeps the living areas calm. Three bedroom plus study homes are positioned for buyers who want space that can genuinely carry family life while still enjoying the immediacy of a central address.

What makes the project feel strategically important is scarcity. New freehold supply on Sheikh Zayed Road is not common, especially on a last greenfield plot. That kind of constraint tends to support long-term desirability because it is not easily replicated. When you combine that scarcity with mixed use convenience, premium office demand, and the enduring strength of Trade Centre First as a central district, the project’s proposition becomes less about novelty and more about owning a rare slice of the city’s core.

Trade Centre First – interior and lifestyle

1 - 3

Bedroom Types

50/50

Payment Plan

2028

Handover

784 - 1,720 sqft

Unit Sizes

Gallery

Visual Tour

Amenities

World-Class Living

Swimming Pool

Swimming Pool

Gym or Health Club

Gym or Health Club

Barbeque Area

Barbeque Area

Kids Play Area

Kids Play Area

Prime Position

Location & Connectivity

Key Distances

  • 5 Minutes to Burj KhalifaBurj Khalifa
    5 Minutes
  • 15 Minutes to Dubai International Airport (DXB)Dubai International Airport (DXB)
    15 Minutes
  • 20 Minutes to Dubai MarinaDubai Marina
    20 Minutes
  • 5 Minutes to Downtown DubaiDowntown Dubai
    5 Minutes

About Community

Sheikh Zayed Road

Sheikh Zayed Road is more than a road in Dubai, it is the city’s central spine, connecting major business districts, cultural anchors, and lifestyle destinations in a way few addresses can match. For residents, living here is about proximity and pace. You are close to DIFC, Downtown Dubai, and some of the UAE’s most recognisable landmarks, which means less time commuting and more time living. For professionals, it offers a daily rhythm that is hard to replicate elsewhere, with work, dining, fitness and social life all within a short radius.

Trade Centre First sits in a particularly powerful position along Sheikh Zayed Road. It is central without feeling like a tourist zone, and it benefits from the surrounding mix of commercial towers, established residential buildings, hotels, retail and transit links. That balance attracts a resident profile that is often long-term, people who work in central Dubai, travel frequently, and value convenience and security. It is also a district where a premium mixed use tower makes practical sense, because demand is driven by real usage, not only by marketing.

Connectivity is one of the location’s strongest assets. Major road access is immediate, and public transport options are close enough to make car-free routines realistic for many residents, especially for commuting to DIFC or Downtown. Taxis and ride-hailing are consistently available, and central Dubai services such as healthcare and international schooling can be reached without long travel, which helps the area appeal beyond single professionals to couples and families as well.

Lifestyle on Sheikh Zayed Road is defined by choice. Some days you want the energy of central Dubai, dining, events, galleries, late-night coffee. Other days you want efficiency and quiet, a quick gym session, a short commute, then home. The best buildings in this area understand that tension and design for both. When a tower provides rooftop leisure, wellness spaces, and calm interiors, it allows you to enjoy the address without being overwhelmed by it.

For investors, the long-term case for Trade Centre First tends to be stability. Central districts with strong employment density typically maintain consistent rental demand, particularly when buildings offer quality, views and easy access to DIFC and Downtown. Scarcity of new plots along Sheikh Zayed Road also supports long-run relevance, because future supply is constrained by the fact that the district is already mature and heavily developed.

About Sheikh Zayed Road

Flexible Payments

Payment Plan

5%

BOOKING

45%

CONSTRUCTION

50%

HANDOVER

Common Questions

FAQ

The Developer

Sol Properties

SOL Properties is a Dubai based real estate developer with roots in the Bhatia Group, a business associated with construction and property activity in the UAE since the 1970s. The company has built its name around residential, hospitality, commercial and mixed use real estate, with a strong focus on quality, location and long term value.

The developer is led by Ajay Bhatia and forms part of a wider business background that includes decades of building and construction experience. This gives SOL a different foundation from newer companies entering Dubai through one or two off plan launches. Its real estate work is supported by a longer operating history across construction, hotels, site development and private sector projects.

SOL Properties Dubai is currently connected with some of the city’s most active residential and mixed use districts, including Downtown Dubai, Sheikh Zayed Road, Jumeirah Village Triangle, Business Bay and Dubai Sports City. Its work ranges from completed buildings to new launches, giving the company a presence across both established and developing parts of the city.

SOL Properties properties for sale are mainly associated with apartments, branded residences and mixed use addresses. The company’s current direction shows a clear move towards design led homes, premium finishes, lifestyle amenities and central locations that can appeal to both end users and long term property investors.

SOL Properties Background and Development Approach

SOL Properties presents itself as a luxury real estate developer with construction knowledge at the centre of its work. The Bhatia Group background is important here, because it gives the company experience in the technical side of delivery rather than only sales, marketing and investment.

The company’s approach is built around creating homes and commercial spaces that combine practical planning with a polished resident experience. Its newer projects place emphasis on architecture, wellness, shared amenities, branded living and locations that already carry strong demand.

SOL also highlights sustainability, smart technology and energy efficient design as part of its development direction. This does not mean every building follows the same formula. The company has worked across different asset types, from residential towers and hotel related projects to offices and mixed use addresses, so each scheme tends to respond to its own location and market segment.

SOL Properties apartments for sale are therefore not limited to one buyer profile or one part of Dubai. The company has residential work in central areas such as Downtown Dubai and Sheikh Zayed Road, while other projects sit in community led districts such as Jumeirah Village Triangle and Dubai Sports City.

The company’s strength lies in the combination of long business history, construction experience and a current focus on modern urban living. It is not one of Dubai’s government backed master developers, but it has an established private sector identity and a recognisable presence across several parts of the city.

SOL Properties Projects for sale in Dubai

Dubai remains the main market for SOL Properties. The company’s recent work shows a move towards luxury apartments, branded residences, wellness led buildings and mixed use projects in prominent locations.

SOL LUXE Tower is one of the clearest examples of the company’s current direction. Located on Sheikh Zayed Road in Trade Centre First, the project combines residences and office space within a central Dubai address. Detailed project information can be viewed through SOL LUXE Tower by SOL Properties at Sheikh Zayed Road.

Fairmont Residences Solara Tower Dubai gives SOL a stronger presence in Downtown Dubai’s branded residential market. The project connects the company with a globally recognised hospitality name and places its residential work within one of the city’s most visible luxury districts. The wider Downtown Dubai apartments for sale section gives useful context on the surrounding market and the kind of homes available nearby.

SOL Levante in Jumeirah Village Triangle shows another side of the company’s work, with a more community focused residential address shaped around wellness, greenery and practical apartment living. This helps balance the company’s central city projects with homes in a quieter residential district.

SOL Properties projects for sale in Dubai also include names such as SOL Bay, SOL Avenue, Bloomingdale, Oakley Square Residences and other completed or launched schemes across the city. The detailed project cards below this guide should carry the specific layouts, prices, handover dates and amenities, while this guide stays focused on the developer itself.

As completed buildings mature, SOL Properties apartments for rent can also form part of the secondary market, particularly in areas where the company already has delivered stock. For now, the strongest commercial focus remains on SOL Properties off plan projects and apartments for sale in Dubai.

Overall, SOL Properties is best understood as an established private Dubai developer with strong construction roots and an expanding residential identity. Its appeal comes from a mix of market experience, recognised locations, branded living, central addresses and newer projects that continue to build on the Bhatia Group’s long presence in the UAE. Further launches can also be compared through the wider off plan projects in Dubai section on LuxuryProperty.com.

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