Off Plan
Bliss Towerby Pure Bliss Development at Dubai Land
Starting Price AED 990K - 1.9M
About The Project
Bliss Tower at Dubailand
Bliss Tower is an off plan residential tower by Pure Bliss Development, planned for Dubailand and designed as a 15 storey address with a modern façade and contemporary interiors. Bliss Tower in Dubailand is being marketed for buyers who want a newer apartment home in a fast growing district, with day to day convenience inside the building and straightforward access to the rest of Dubai. It is the kind of project that suits both end users and landlords, because the unit sizes are varied, the amenity list is extensive, and the location story is easy to explain.
The apartment mix includes 1 bedroom apartments, 2 bedroom apartments, and 2.5 bedroom apartments. Unit sizes are stated from 796 to 2,400 square feet, which gives a useful range, from efficient layouts through to larger homes with more flexibility. Pricing is listed from AED 990K to 1.9M, the payment plan is 30/70, and handover is stated for 2026. If you are comparing off plan options, those numbers matter because they give you clear anchors for planning your purchase timeline.
Bliss Tower in Dubailand, 1 to 2 + maid room bedroom apartments for sale
Where Bliss Tower leans in hardest is lifestyle inside the building. Fitness and wellness facilities mentioned include a fitness centre, indoor and outdoor pools, a yoga studio, a spa, and a jogging track. That combination covers both the practical side, daily workouts, and the more relaxed side, recovery and downtime. For many residents, having these facilities in the building changes the routine completely, especially during the week when time is tight.
The social spaces are also built to feel usable, not just decorative. Landscaped gardens are listed, along with a children’s play area, which makes the building more family friendly than a typical city tower. There is also a rooftop lounge, a community room, and a games room, plus a BBQ area for outdoor evenings and weekend gatherings. These spaces are the difference between a building that feels quiet and empty and one that actually has a community rhythm.
On the convenience side, the notes mention 24/7 concierge and security, high speed elevators, and dedicated parking. Co working spaces are also included, which is increasingly relevant for residents who work hybrid or want a quiet place to take calls outside the apartment. Retail outlets are mentioned too, and while the brief does not specify which brands will be there, having retail inside the development usually adds a practical layer, quick essentials, small errands, and everyday convenience without leaving the building.
Technology and sustainability features are part of the package as well. Energy-efficient lighting, solar panels, smart home automation, touchless entry and fibre-optic internet are all mentioned, so the building is clearly leaning into a newer, more seamless day-to-day setup.
Inside the apartments, the focus is on space and light. The notes mention generous layouts with floor-to-ceiling windows, plus higher-quality finishes, with designer kitchens and top-end appliances, and bathrooms finished with premium fittings.
Location is one of the easiest parts of the story because you have clear travel times in your notes. The travel times are spelled out clearly: around 15 minutes to Dubai International Airport, 20 minutes to Downtown, 25 minutes to Dubai Marina and 30 minutes to Palm Jumeirah. It makes the location easy to plan around for workdays, weekends and regular airport trips. The brief also mentions proximity to upcoming metro stations and well connected bus routes, which supports the idea that transport links will continue to improve. Nearby attractions referenced include Dubai Miracle Garden, IMG Worlds of Adventure, Global Village, and Dubai Autodrome, which gives residents strong weekend options close to home. Shopping malls, international schools, and healthcare facilities are also mentioned in the wider area mix, supporting Dubailand as a district that works for long term living.
For buyers looking at apartments for sale in Dubailand, Bliss Tower is presented as a straightforward option, modern unit layouts, wide amenity coverage, smart and sustainability features, and a 2026 handover horizon that suits medium term planning. With pricing from AED 990K to 1.9M, and a 30/70 plan, it sits in a bracket that can appeal to both owner occupiers and investors who want a newer product in an expanding part of Dubai.
1 - 2.5
Bedroom Types
30/70
Payment Plan
2026
Handover
796 - 2,400 sqft
Unit Sizes
Gallery
Visual Tour
Amenities
World-Class Living
Barbeque Area
Kids Play Area
Yoga & Meditation Areas
Parking Area
Gym or Health Club
Swimming Pool
Lush Green Parks
Prime Position
Location & Connectivity
Key Distances
- 25 Minutes
Dubai International Airport (DXB) - 15 Minutes
Burj Khalifa - 15 MinutesDowntown Dubai
- 20 Minutes
Dubai Marina
About Community
Dubai Land
Dubailand is referenced as one of Dubai’s fastest growing districts, and it is known for having space, major attractions, and a broad mix of residential communities. Bliss Tower in Dubailand sits within that wider environment, where the lifestyle is not only about living in the building, but also about what you have around you during the week and at the weekend.
Connectivity is framed through the travel times provided. Dubai International Airport is listed at 15 minutes, Downtown Dubai at 20 minutes, Dubai Marina at 25 minutes, and Palm Jumeirah at 30 minutes. For residents, those timings help because they make commutes, meetings, and airport runs easier to plan. The mention of upcoming metro stations and bus routes also supports the long term direction of the area.
The local lifestyle is anchored by attractions that many Dubai residents already use. Dubai Miracle Garden, IMG Worlds of Adventure, Global Village, and Dubai Autodrome are referenced, which means there are leisure options nearby without always relying on Downtown or the coast. This matters for families and for residents who like having weekend plans close to home.
Daily needs are also covered in the area story. The notes mention multiple shopping malls, international schools, and healthcare facilities, which supports Dubailand as a practical base rather than a location you only consider for price. As the district continues to grow, this mix of services and attractions is often what makes it feel more established over time.
Flexible Payments
Payment Plan
20%
BOOKING
10%
CONSTRUCTION
70%
HANDOVER
| Percentage | Description | Cumulative |
|---|---|---|
| 20% | On booking | 20% |
| 10% | During construction | 30% |
| 70% | On handover | 100% |
Common Questions
FAQ
The Developer
Pure Bliss Development
Pure Bliss Development is a Dubai based residential property company owned by Lals Group, an established UAE business group with interests spanning retail, distribution, real estate and other commercial sectors. The company operates through the registered entity Pure Bliss Development L.L.C and is currently building its direct residential track record in Dubai.
Rather than presenting Pure Bliss as a business with decades of completed property schemes, its history should be separated from that of its parent organisation. Lals Group brings an established commercial background in the UAE, while Pure Bliss is the dedicated entity responsible for its current residential development activity.
Lals Group is chaired by Lal Ganwani, with Jayant Ganwani serving as Vice Chairman. Their involvement in Bliss Tower has been visible throughout the scheme's construction, including the topping out milestone reached after the main building structure was completed.
Pure Bliss has entered Dubai real estate with a relatively focused strategy. Instead of launching several buildings simultaneously, its activity is centred on a single residential tower in Dubai Land Residence Complex. This gives the company a clearly defined first project against which its construction standards, delivery performance and future growth can ultimately be assessed.
The company has also chosen to work with GRID, a Dubai based development lifecycle management specialist. GRID manages key stages of Bliss Tower covering design coordination, construction oversight, marketing and sales execution. Pure Bliss remains the registered property developer and project owner, while GRID performs the specialist management role.
This distinction is important because Bliss Tower is sometimes associated closely with GRID in marketing material. It should not be counted as a GRID owned development. Dubai property records identify Pure Bliss Development L.L.C as the registered entity responsible for the scheme.
The company's current approach centres on furnished apartments, practical layouts and extensive communal spaces within an established residential district. It has not entered the branded residence sector and there is no hotel, fashion or international hospitality licence attached to its current project.
With no completed Pure Bliss residential buildings currently available for assessment, the company's position remains that of an emerging Dubai developer backed by a larger established business group. Bliss Tower will therefore provide the first meaningful benchmark for its future expansion.
Pure Bliss Development Projects in Dubai
Bliss Tower in Dubai Land Residence Complex is the first verified residential scheme developed by Pure Bliss Development. The project is registered in Wadi Al Safa 5 within Dubai Land Residence Complex and contains 131 homes.
The building offers one bedroom, two bedroom and larger two bedroom configurations, with furnished interiors influenced by Japanese and Scandinavian design principles. The emphasis is on clean contemporary spaces rather than elaborate decorative styling, supported by balconies and larger terraces on selected residences.
Shared facilities extend across wellness, recreation and social areas. These include fitness spaces, swimming facilities, yoga and meditation areas, children's spaces and landscaped communal zones. The concept places considerable emphasis on amenities that residents can use as part of everyday life rather than positioning the building purely around its apartments.
Construction began in 2024 and the project subsequently reached its structural topping out stage in late 2025. Current Dubai property records place construction progress at around 65 per cent, with registered completion scheduled for December 2026. It should therefore be described as under construction and off plan rather than completed.
Dubai Land Residence Complex is a significant part of the project's positioning. The district has seen substantial new residential construction as developers add apartments around an increasingly established network of shops, schools and road connections. Its location between major Dubai corridors also gives residents relatively direct access towards Downtown Dubai, Dubai Silicon Oasis and other employment districts.
Pure Bliss is not the master developer of Dubai Land Residence Complex. Its role is limited to Bliss Tower, with the wider district containing schemes from numerous independent property companies.
Bliss Tower also remains the only clearly verified active residential development currently registered under Pure Bliss Development. Until further projects are formally launched and registered, it would be inaccurate to present the company as having a large Dubai portfolio or multiple completed schemes.
That focused pipeline makes the delivery of Bliss Tower particularly important. For clients considering Pure Bliss Development properties for sale, the project represents the company's first opportunity to establish a completed track record within the market. It can also be compared with other off plan projects in Dubai when assessing construction stage, location, residential format and developer experience.
