
Meydan Business Park
Meydan
Starting from
AED 2,400,000
Ref no: PH0237
Gulf Land Property Developers is a privately owned Dubai real estate company focused on residential communities, apartments, villas and branded residences. Established in 2020, the company is headquartered in Downtown Dubai and has built its current portfolio entirely around the Dubai property market.
The business is founded and chaired by Shaher Mousli, who remains closely involved in its direction. Under his leadership, Gulf Land has moved from relatively conventional residential projects into larger communities and internationally branded property, giving the company a more varied identity than its early apartment developments might suggest.
Jumeirah Village Circle played an important role in establishing that residential track record. Serenity Lakes 5 created a completed apartment building within the community, while Serenity Lakes 2 followed with another residential phase. These projects gave Gulf Land experience in one of Dubai’s most active apartment districts before the business expanded towards villas, townhouses and higher value branded residences.
Paradise Hills marked a significant change in scale. Rather than another apartment building, the development introduced a gated collection of villas and townhouses within Dubailand. Private outdoor areas and larger family homes widened the type of property offered under the Gulf Land name and gave the company exposure to a different segment of the market.
The company’s latest direction is more strongly associated with branded real estate. Tonino Lamborghini Residences brings together Gulf Land Property Developers and the Italian lifestyle brand across a multi building residential scheme in Nad Al Sheba First, close to Meydan. It represents the clearest shift in how Gulf Land is positioning its next generation of homes.
This progression has created three fairly distinct parts to the Gulf Land portfolio. Serenity Lakes represents its apartment history in JVC, Paradise Hills introduces larger family homes, and Tonino Lamborghini Residences takes the company into internationally branded residential property.
The approach remains relatively focused. Gulf Land is not a master developer producing entire districts across the UAE, nor does it release dozens of new schemes every year. Its strategy has instead been built around a smaller number of residential addresses with different property formats and locations.
Gulf Land Property Developers projects in Dubai currently centre on Tonino Lamborghini Residences, Paradise Hills and the Serenity Lakes collection.
Tonino Lamborghini Residences is now the company’s most prominent active project. Located in Nad Al Sheba First within the wider Meydan area, the development introduces apartments across several residential buildings and carries the design identity of the Tonino Lamborghini brand.
The partnership gives Gulf Land a presence within Dubai’s growing branded residence market without moving away from its established apartment expertise. The scheme is being delivered in phases, with construction continuing through 2026 and 2027.
Its location also marks an important shift from the company’s earlier activity. Meydan and Nad Al Sheba sit considerably closer to central Dubai than JVC or Paradise Hills, giving the company exposure to buyers who place greater importance on access to Downtown Dubai, Business Bay and the wider Mohammed Bin Rashid City area.
Paradise Hills remains another important part of the Gulf Land story. The community consists primarily of villas and townhouses and is designed around lower density residential living. Construction has continued through 2026, so the project should not yet be presented as a fully completed development despite older planned handover dates.
The project is significant because it shows Gulf Land operating beyond apartments. Larger family homes, private outdoor space and a gated setting give Paradise Hills a very different residential character from either Serenity Lakes or Tonino Lamborghini Residences.
Jumeirah Village Circle provides the company’s clearest established apartment base. Serenity Lakes 5 has reached completion, creating a secondary and rental market for Gulf Land homes in the area. Buyers can compare the wider selection of apartments for sale in Jumeirah Village Circle, where the community contains a broad mix of completed and upcoming residential buildings.
Serenity Lakes 2 forms another part of the JVC portfolio and continues the same apartment led direction. Together, the Serenity developments give Gulf Land a more established residential history than would be apparent from looking only at its newer branded launches.
For buyers comparing Gulf Land Property Developers off plan projects with other new releases, off plan projects in Dubai provide a wider view across different communities, property types and completion periods.
Gulf Land Property Developers is therefore moving through a clear evolution. Its earlier JVC apartments established a foundation, Paradise Hills introduced larger family homes, and Tonino Lamborghini Residences has taken the company towards branded property in a more central Dubai location. The mix gives Gulf Land a broader residential identity while keeping its overall project pipeline relatively selective.