Jason Farr

Jason heads our brokerage with clear direction and composed leadership. With sixteen years in sales and eight in Dubai real estate, he understands that luxury service is built on trust, precision, and discretion. As Head of Brokerage he sets the rhythm for every team. Morning walk throughs. Quick check ins. Goals that are simple to understand and hard to miss. The mood stays calm. The standards stay high.

He builds leaders, not just deals. New brokers shadow live calls, join real viewings, and learn to prepare a brief that is clean and client ready. Senior brokers take point on complex negotiations and mentor the next wave so knowledge compounds across the floor. He pairs people thoughtfully, investment with investment, prime with prime, so collaboration feels natural and clients see one firm, one standard. When a mandate lands, he aligns marketing, advisory, and operations fast so the client experience feels seamless.

Jason’s negotiation style is patient and precise. He listens, maps what both sides truly value, and moves the conversation toward a fair middle where everyone can sign with confidence. The team learns by watching that tone and timing can carry as much weight as price. He celebrates the firsts that build belief. First prime instruction. First off plan allocation secured ahead of the crowd. First complex handover completed without drama. Recognition is specific and earned.

Motivation with Jason feels human. A quiet word after a tough day. A quick coffee to reset a strategy. Weekly huddles that end with one action, not ten. He believes luxury is a feeling created by small, consistent choices. Warm welcome. Clear brief. Precise follow up. That is how reputations are made in this city.

Away from the office he resets with family time, a morning run, a round of golf, and whatever match is on. It keeps him grounded and reminds him why homes matter.