
Raw District
Downtown Jebel Ali
Starting from
AED 649,000
Ref no: PH0467

Off Plan
Starting Price AED 640K
About The Project
Cove Boulevard is being positioned as one of those Dubai launches that tries to fit real life, not just a glossy idea of it. It is a mixed use development by Imtiaz Developments in Dubailand, designed to bring homes and workspaces into the same address, while still keeping the feel calm, polished, and easy to live with. The building configuration is bold, with two basement levels, a ground floor, four podium floors, thirty residential floors and a rooftop, which gives it the scale to feel like a full lifestyle hub rather than a single purpose tower.
What makes the concept important is the way it responds to how people live now. More residents work flexibly, more businesses want better quality spaces, and many buyers want a home that keeps the city close without the constant rush. Cove Boulevard is trying to solve that in one place, with residential space above and a dedicated office segment designed to feel modern and professional. It is also structured as an off plan opportunity, with a starting price marketed from AED 640,000, a 60/40 payment plan, and an expected handover in Q2 2028. Unit sizes are listed from 640 to 1,400 square feet, which suggests a focus on well proportioned layouts rather than tiny, compressed floor plans.
The amenities are built around balance, wellness, and social living. Residents are expected to have access to a rooftop infinity pool, a fully equipped gym, a clubhouse, an outdoor yoga retreat, a children’s play area and a barbecue zone. There is also a jacuzzi, a family swimming pool, elevated gardens and greenery throughout, plus ample parking, which is a practical point that matters in any mixed use building. The rooftop features in particular give the project a clear lifestyle identity, because people tend to value the ability to switch off without leaving home, especially in a district where daily life can involve commuting.
The office offering has been described with a similar level of attention, which is where this project could stand out. Instead of treating offices as a basic add on, the plan includes modern workspaces, a business lounge, ambient lighting and dedicated parking. There is also mention of high ceiling gyms for the office segment, which suggests a focus on wellness for the working community too. If that is delivered well, it can create a more premium tenant profile and a stronger sense of place, because people are not just arriving and leaving, they are using the building as part of their routine.
For buyers, Cove Boulevard can be seen in two ways. As an end user home, it is a lifestyle proposition, with amenities, greenery, and social spaces designed to make everyday life feel more comfortable. As an investment, it sits in a segment that often stays active, affordable entry pricing, mid sized layouts, strong amenities, and a mixed use setting that can support different types of demand as the wider Dubailand area continues to grow. The handover timeline also matters. Q2 2028 gives the district time to mature further, with more retail, services, and infrastructure, which can strengthen rental demand and help the building feel more established by the time keys are handed over.
If you are looking at Dubailand with a view to buying something that feels current and practical, Cove Boulevard’s live work angle is its main advantage. Residential buyers often want a building that supports routine, fitness, downtime, and family needs, while office tenants want spaces that feel fresh, professional, and well connected. When those two elements are planned thoughtfully, the building can feel more active and better serviced, because there is a natural flow of people, services, and shared conveniences. The key is that the residential side still needs to feel private and comfortable, and the amenities listed, rooftop leisure, clubhouse, gardens, and family facilities, suggest that privacy and lifestyle have been built into the plan.
The stats make it easy to benchmark. From AED 640,000 as a starting point, sizes from 640 to 1,400 square feet, a 60/40 plan, and Q2 2028 completion, the project fits buyers who want a structured payment approach and a longer runway to plan. It is also the type of product that can appeal to first time buyers, young professionals, and small families, depending on the final unit mix, because the lifestyle features and location can be a strong draw without being priced like a coastal district.

Studio - 3
Bedroom Types
60/40
Payment Plan
2028
Handover
640 - 1,400 sqft
Unit Sizes
Gallery
Amenities
Prime Position
Key Distances
About Community
Dubailand is one of those areas that has slowly turned into a major part of Dubai’s real residential story. It is large, diverse, and still developing, which means it offers something many central districts cannot, more value per square foot, more space, and a calmer pace, while still keeping the city within reach. For buyers, that often translates into better long term comfort and a wider range of options, whether the goal is a first home, a rental investment, or a future move from a busier location.
The appeal of living in Dubailand is that it feels practical. Roads are generally wide, buildings are often mid rise, and the area is shaped around everyday life rather than constant nightlife. That makes it popular with residents who want a routine that feels smoother, school runs that are less stressful, parking that is simpler, and a neighbourhood feel that is not dominated by high rise density. It is also a community that suits families, because many parts of Dubailand are designed with open space, parks, and quieter internal streets.
Connectivity is a big reason demand keeps rising. Dubailand links into major arterial roads, which makes it easier to reach key business districts and lifestyle destinations across Dubai. That road access matters for both residents and tenants. People in Dubai often choose where to live based on commute time, and Dubailand offers a balance where you can live in a calmer environment without feeling cut off. This is also why developers continue to bring new launches here, because the area supports steady tenant demand, especially for well designed apartments with strong amenities.
Another reason Dubailand has become more attractive is the way it is filling in over time. As more retail, cafés, supermarkets, gyms, and daily services open, the community becomes less about potential and more about reality. That is when a district starts to feel established. Buyers who enter during this growth phase often do so because they want the value that comes with an improving area, rather than paying for a location that has already peaked.
For investors, Dubailand can be appealing because it attracts a broad tenant base. Young professionals, couples, and families all consider the area depending on where they work and what they want from daily life. That mix supports stability across different market cycles. For end users, the benefit is often simpler, a home that feels easier to live in, with more space, less congestion, and a neighbourhood that is still building its full rhythm.
If you are weighing Cove Boulevard within the wider Dubailand landscape, the community story is part of the value. The area is still expanding, which means projects that offer strong amenities, good layouts, and a clear lifestyle identity can stand out as the district matures.

Flexible Payments
20%
BOOKING
40%
CONSTRUCTION
40%
HANDOVER
| Percentage | Description | Cumulative |
|---|---|---|
| 20% | On booking | 20% |
| 40% | During construction | 60% |
| 40% | On handover | 100% |
Common Questions
The Developer
Imtiaz Developments is a privately held Dubai real estate company with roots in construction and an increasingly broad residential and mixed use pipeline across the emirate. Its history has two distinct stages. The wider business traces its construction heritage to 1993, while October 2014 marks the establishment of Imtiaz Developments in the UAE as the property business recognised today.
Masih Ullah Imtiaz serves as Chief Executive Officer and is the principal public face of the company. Imtiaz operates as an integrated development business with in house capabilities spanning architecture, interior design, construction, joinery, aluminium works and customer experience. This structure gives the company greater control over design execution, finishes and construction than developers that outsource most stages of delivery.
The business has expanded considerably in recent years. Its completed record now extends beyond 5,000 residential units, while the value of its active development pipeline exceeds AED 15 billion. Earlier Imtiaz Developments projects in Dubai were concentrated around communities such as Jumeirah Village Circle and Al Furjan, where Westwood, Westwood Grande and the Pearl House series established a visible delivery record.
Westwood was completed in 2023, followed by Westwood Grande and later phases. Pearl House reached handover in 2025, with subsequent Pearl House residences also completing. These projects helped establish the company's preference for furnished apartments, practical layouts and buildings with relatively extensive communal facilities.
That product strategy remains visible across newer launches. Imtiaz apartments are frequently delivered fully furnished, with integrated appliances, contemporary interiors, smart home technology and shared spaces that combine fitness, wellness, recreation and social use. Rather than depending on external hotel or fashion branding, most schemes continue to carry the Imtiaz identity directly.
Geographically, the business has moved well beyond its earlier JVC concentration. Dubai Land Residence Complex has become home to the Cove series, while Dubai Islands now represents the largest concentration of Imtiaz waterfront properties. Meydan has emerged as another growth corridor, and RAW District has introduced the company to major mixed use development along Sheikh Zayed Road.
The progression from compact apartment buildings into waterfront collections and integrated urban destinations is important. It shows Imtiaz Developments Dubai moving towards larger and more varied formats while retaining its focus on furnished residences, distinctive architecture and extensive lifestyle spaces.
LuxuryProperty.com maintains a dedicated Imtiaz Developments developer page covering its growing selection of ready and off plan projects in Dubai.
Dubai Islands has become central to the company's current strategy. Imtiaz was among the earlier private developers to commit heavily to the destination and now has a substantial pipeline of apartment and waterfront projects across the islands.
Beach Walk Residence at Dubai Islands is particularly important because it became the first residential project handed over on Dubai Islands in 2026. The 80 residence building gave Imtiaz a completed waterfront reference at a time when much of the wider destination was still under construction.
The Beach Walk concept has since expanded through several releases, including Beach Walk Residence 2, 3 and 4 and the larger Beach Walk Grand series. These remain separate residential schemes rather than phases of a single building.
Cotier House at Dubai Islands moves further into premium marina front living. The project combines apartments with larger duplex, townhouse and penthouse formats and is scheduled for completion in 2027. Cotier House 2 extends the same coastal identity through another independently registered residence.
Other Imtiaz Developments off plan projects at Dubai Islands include Sunset Bay, Wynwood and the newer Sea Cliff Residence. Sea Cliff entered construction in 2026 and introduces one to three bedroom homes together with four bedroom duplex residences. Its interiors incorporate products from Hermès, Villeroy & Boch and Miele, although these are interior and product collaborations rather than branded residence licensing arrangements.
Wynwood Residence at Dubai Islands represents another part of this waterfront expansion, combining furnished residences with a lower rise format and resort influenced communal spaces.
Away from the coast, the Cove collection has established a sizeable presence in Dubai Land Residence Complex. Cove by Imtiaz and subsequent Cove Edition releases focus on furnished studios and apartments within a growing residential district rather than a waterfront location.
The company's most significant move into mixed use property is RAW District by Imtiaz along Sheikh Zayed Road near Downtown Jebel Ali. The scheme combines residences, offices, co working, retail, hospitality, wellness and social spaces within an integrated district. The original RAW District and RAW District 2 both sold through their initial releases, while further projects under the concept are planned.
Meydan represents another strategic expansion. Wynwood Horizon introduced the company to Meydan Horizon as part of a wider multi project pipeline focused on lagoon front residential property.
Together, these developments show a business moving from individual apartment buildings towards larger lifestyle concepts, mixed use schemes and an increasingly significant waterfront portfolio. For clients considering Imtiaz Developments properties for sale, the choice now ranges from completed JVC and Dubai Islands homes to new off plan apartments across several of Dubai's major growth districts.

Downtown Jebel Ali
Starting from
AED 649,000
Ref no: PH0467

Dubai Islands
Starting from
AED 1,690,000
Ref no: PH0367

Dubai Islands
Starting from
AED 2,080,000
Ref no: PH0361
