Artistry Two Residencesby Select Group at Dubai Design District

Select Group is one of Dubai’s established privately owned real estate companies, with a history stretching back to 2002. Founded by Rahail Aslam, the business has grown from its early residential work into a wider development and investment group with activity across the UAE, the United Kingdom and Europe.

Its scale today is considerable. Select Group has delivered more than 10,000 homes and over 24 million square feet of real estate, while thousands of additional residences remain in development. Yet the company is perhaps better recognised by where it builds than by those numbers. Waterfront and central urban locations have remained a consistent part of its identity.

Dubai Marina played an important role in the earlier growth of the brand, particularly through Marina Gate, Studio One and other residential towers. Business Bay later became another major focus through Peninsula, giving Select Group the opportunity to move beyond individual buildings and shape a complete waterfront neighbourhood along the Dubai Water Canal.

Select Group properties for sale now range from contemporary apartments and penthouses to branded residences and large private homes. Completed buildings also have an established secondary market, which makes Select Group apartments for rent a genuine part of its Dubai presence rather than an SEO phrase attached only to new launches.

Built on Waterfront Scale, Not Short Term Launches

A recurring theme in Select Group’s work is its willingness to stay involved with locations over a long period. Dubai Marina is a good example. The company did not arrive with one building and move on. Its residential history there includes The Torch, Bay Central, Studio One and Marina Gate, creating a recognisable concentration of Select Group homes within the district.

That experience eventually led into branded living. Jumeirah Living Marina Gate combined the company’s residential knowledge with Jumeirah’s hospitality services, introducing a model that Select Group would later develop further through other partnerships.

The relationship with Six Senses has become particularly important. Six Senses Residences The Palm brought the wellness led hospitality brand into Dubai residential property, while Six Senses Residences Dubai Marina takes the partnership into a very different vertical setting. The latter is planned as a 122 storey residential tower with wellness and longevity at the centre of its concept.

These partnerships are part of a wider strategy rather than isolated branding exercises. Select Group has worked with hospitality names including Jumeirah, InterContinental and Six Senses, while its wider investment activity extends into hospitality, wellness, technology and asset management.

Rahail Aslam’s approach has also included acquisitions where existing real estate can be repositioned or completed more effectively. The acquisition of the former Pentominium site in Dubai Marina, later transformed into the Six Senses development, is a good example of how the company combines development expertise with investment judgement.

That broader experience gives Select Group a different character from businesses built mainly around selling new apartments. Construction, acquisitions, hospitality, asset management and long term ownership all contribute to how the company approaches property.

From Peninsula to the Next Generation of Select Group Homes

Business Bay has become one of the clearest examples of Select Group working at neighbourhood scale. Peninsula was planned as a waterfront community rather than a single residential tower, bringing several buildings, public spaces and commercial elements together beside the canal.

The location also reflects a recurring Select Group preference for established urban districts. Business Bay provides direct access to Downtown Dubai and the wider commercial centre of the city, while the canal gives Peninsula a softer residential setting within an otherwise active business district.

Jumeirah Living Business Bay became the flagship branded address within Peninsula, extending the relationship between Select Group and Jumeirah into another part of Dubai. Residence 110 and The EDGE have added different residential formats to the company’s Business Bay presence without relying on the same design formula each time.

Dubai Marina remains equally important. The area has matured into one of the city’s deepest apartment markets, with established resale and rental activity alongside a smaller number of new launches. Select Group’s long relationship with Dubai Marina gives the company a level of continuity that newer developers entering the waterfront market do not yet have.

The next chapter is becoming more design led. Artistry One and Artistry Two in Dubai Design District broaden Select Group’s activity into a creative urban setting, while Six Senses Residences Dubai Marina continues its move towards highly serviced, wellness focused homes.

Select Group projects for sale in Dubai therefore cover several layers of the market. There are completed residences with established rental histories, newer waterfront apartments, branded luxury homes and upcoming projects aimed at the upper end of the city.

What ties them together is less a single architectural style and more a preference for strong locations, generous residential planning and projects designed to remain relevant beyond their initial launch. That track record gives Select Group a mature position within Dubai real estate, while its newer work continues to evolve alongside the wider market for off plan projects in Dubai.