Location, location, location.
It's a cliche but for good reason. Property in prime locations are always in high demand (hence why they are prime) and therefore hold value even in difficult market conditions against less favourable areas.
Within Dubai there isn't a more prime area than the Palm Jumeirah which is the palm tree shaped island that extends into the Arabian Gulf. When you think of the city this is one of the first places that springs to mind with everything synonymous with the Emirate combined in one area. From beaches to enjoy the year round sunshine, to world-class entertainment and dining at various restaurants from the high-end of Stay by Yannick Alleno to casual dining at somewhere like The Food District at The Pointe.
For those who like to shop the Nakheel Mall is full of the best brands from across the world and The Palm Tower actually enjoys direct access to the mall making it easy for residents to cater for every day needs.
At the heart of the Palm it is a high rise building that is instantly recognisable on the trunk of the island and this gives it 360 panoramic views which are unobstructed to a variety of different landmarks including the Burj Al Arab, Ain Dubai and Dubai Marina skyline.
If you're looking for a property in a prime location, you've found it here.