Community Spotlight


La Mer - Sun, Sand & Luxury

Written by Arpan Ghosh

Sand shifting around your feet, leaving prints behind as you go for a morning stroll. The sun shining on your face, filling the day with warmth. Complete serenity as the ocean waves gently lap at the shore. Living by the beach is perhaps one of the pinnacles of luxury living, and few cities offer a beachfront lifestyle quite like Dubai. La Mer, one of Dubai’s newest beachfront communities, captures the essence of life by the beach and presents in a beautiful contemporary setting.


La Mer is spread over 9.5 million square feet and divided into four distinct zones - the beach, a waterpark and two residential neighbourhoods known as La Mer North and La Mer South. The beach was the first of the zones to be completed, opening to the public in autumn 2017. Alongside that came La Mer South, comprising large plots of land atop which the discerning buyer can construct their perfect seaside home.


Sitting along the coast of the Jumeirah district and serving in part as an addition to the very popular Jumeirah Public Beach, La Mer has become a fast favourite among Dubai’s beachgoers. The atmosphere at La Mer is reminiscent of the Florida Keys or any of the gorgeous islands dotting the Caribbean, with an aesthetic that can best be described as shabby chic. A winding boardwalk is lined with artisan shops, restaurants and cafes. While the occasional chain restaurant can be spotted, the culinary offering at La Mer is mostly made up of unique and original concepts. Bright, multi-coloured beach huts add a touch of whimsy, wooden posts with light bulbs hanging from the top serve as street lamps, and more posts jut out of the sea, supporting hammocks that offer the ultimate in relaxation. You even have the option of renting private cabanas for small groups.



Dubai is already well known for its beaches, as can be seen in many a celebrity’s Instagram posts, but the city has been expanding on that concept for quite some time to offer an experience that goes beyond sun, sand and sea.


Adding a layer of excitement to this already thrilling destination is Laguna Waterpark, which opened earlier this year and kicked off the summer season. The park is split into four zones (much like the community itself) - Relax, Slide, Splash and Surf - with each zone featuring a different set of rides. There are five signature rides in the park, two of which are completely new to the Middle East. WaveOz 180, built by American waterpark equipment firm FlowRider, is known as the ‘Ultimate Surf Machine’, and Laguna is the only place in the GCC where you can experience it. The park also contains the city’s only Aqualoop, a waterslide that, true to its name, curves around in a gargantuan loop. Laguna opens directly onto the beach, so you can work off the adrenalin rush of visiting the park by taking a quiet walk along the promenade.



As summer draws to a close and Dubai’s property market starts to awaken from its yearly hibernation period, we have another stunning launch to look forward to - La Mer North Island. The last of the zones to be officially launched, La Mer North Island will feature a beautiful master community known as Port de La Mer, which will be designed around a yacht marina. The first of the residential projects to be launched in this neighbourhood is La Cote, comprising contemporary one to four-bedroom apartments. Developer Meraas has a flair for delivering stylish living spaces, as evidenced by other residential projects such as City Walk and Bluewaters Island, so we can expect something quite spectacular from La Cote as well.


Jumeirah has long been one of Dubai’s upscale districts and is best known for its beaches. La Mer has revitalized one of the more popular beachfront areas and will continue adding to its charm once the residential units are complete. The apartments at La Cote in Port de La Mer will also be the first freehold apartment community in the district, which should make it a solid option for home buyers and investors alike.


Water park imgage courtesy of Laguna Waterpark

Properties in La Mer: