The UAE's relationship with coffee goes back decades and is constantly evolving. Sometimes, it feels like there is a new coffeeshop opening up every day. But there are a few that stand out from the rest - Third Wave at Al Barari is just one such example. Yousif Al Hammadi, the founder of Third Wave talks about what it takes to create a unique coffee concept in a dynamic city like Dubai how the coffee experience continues to change, putting more focus on creating the perfect cup for each and every customer.
In this episode, we cover:
- The concept behind Third Wave and the meaning behind the brand's seemingly offbeat name
- How the cafe was conceptualized and how its signature drinks are created
- Trends in the coffee industry
- How Covid proved to be an unexpected boon for coffee drinkers
- Advice for small business owners who are starting out
- The future of Third Wave in Dubai and globally
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