BackItalian luxury fashion brand Dolce & Gabbana is expanding its business interests with the addition of real estate ventures in Europe, America, and Asia. The brand's latest move follows its success in perfumery, homeware, and NFT collections in the metaverse.
The fashion house, owned by Domenico Dolce and Stefano Gabbana, plans to establish residential housing in the United States and Spain and a hospitality project in the Maldives. According to the company's statement on Twitter, the project aims to "reinforce the lifestyle element inherent in its DNA."
D&G is known for its willingness to explore unconventional partnerships and expand into new sectors. Last year, the brand sponsored the wedding of Kourtney Kardashian and Travis Barker, and it has launched a beauty division and a home collection. Now, it is partnering with New York-based JDS Development Group in Miami, Florida, and with Sierra Blanca Estates in Spain for luxury housing projects.
In the Maldives, D&G is collaborating with Dar Global, a Saudi Arabian luxury property developer and part of Dar Al Arkan, Saudi Arabia's largest real estate company. Dar Global has worked with other luxury brands such as Versace, Elie Saab, and Missoni and is listed on the London Stock Exchange.
With this diversification into real estate, Dolce & Gabbana is positioning itself as a lifestyle brand that caters to all aspects of its customers' lives. The move is also in line with the trend of luxury brands expanding into new sectors, such as hospitality and real estate, to create a seamless, branded experience for their customers.
Branded residences are in high demand, particularly in travel hotspots such as London, Dubai, New York and the coastal areas of Mexico. For buyers, the association with a good brand name carries its own pedigree, while developers understand the value that a brand carries and design living experiences that are truly second to none.
