Introducing houza - A Bold New Real Estate Solution is delighted announce the launch of houza, the UAE’s newest property portal. As one of houza’s founding agencies, we are excited to help transform the landscape for marketing properties in the UAE, whilst at the same time providing a seamless customer experience.

A New Way Forward

A project several months in the making, houza is a collective effort by leading real estate brokerages to provide greater flexibility when marketing real estate in Dubai. It is expected to be a cost-effective solution for everyone, from the major players in the industry to up-and-coming real estate agencies, and will allow for better opportunities for lead and subsequently, revenue generation.

The houza project is headed up by Barry Judge, former CEO of dubizzle and OLX Group MENA. As someone who has worked extensively in the world of online sales and marketing, Barry understands the frustration that many brokerages have felt over the past six months, and was instrumental in developing the right strategy that would mark the way forward.

“It has been well-documented that it’s been a difficult year for the industry, “ said Judge of his decision to head the project. “We wanted to provide greater choice for agencies and as a result, deliver more leads and revenue opportunities. Judge continued, stating that “This turbulent period was a moment of realisation for many agencies and seeing them align with our vision to build a solution together has been overwhelming.”

Alongside, some of the industry’s biggest names have backed the project, including D&B Properties, Allsopp & Allsopp, Betterhomes, Driven Properties, and Espace, as well as leading commercial agencies such as CORE Real Estate and CRC.

“The Covid-19 pandemic helped agencies to realise that when we work together, we can achieve positive changes for the industry. Houza will be the force that takes that work forward, improving industry standards, providing discounted benefits for its members as well as bringing a world-class experience for anyone looking to buy, sell or rent a property” said Andrew Cummings, Co-Founder & Managing Director of

Barry Judge, CEO of houza

How do consumers benefit?

As houza is a platform backed by estate agencies who are renowned for excellence in service, it is designed with the consumer in mind to provide them a better alternative to traditional portals. With the technology and backing that he has access to, Judge emphasises a seamless browsing experience (especially for mobile users), as well as complete transparency in how consumer data is being used.

“The broker-owned model means we are able to leverage our joint bargaining power to agency advantage; however, the whole design and flow of the website is customer-centric,” Judge added. “Our vision is to achieve an e-commerce platform that solves buyer and seller pain-points, incorporates intelligent technology and consistently strives for high quality and accurate content.”

Fake listings are one of the major scourges of the property market, leading to a negative consumer experience and a major headache for brokerages who market their listings with complete honesty and integrity. Judge is very aware of this problem, and is keenly focused on ensuring that every listing that goes up on houza is completely genuine. This is also an excellent opportunity to have exclusive content for consumers, giving them access to properties that are not yet on the wider market.

Image by mohamed Hassan from Pixabay

Why should a real estate agency join houza?

There are several benefits for real estate firms that sign up to be part of the houza network. On the most basic level, more competition in the market can help in reducing marketing costs. It also provides an opportunity to have greater exposure for listings and to reach a wider audience than before. Smaller firms will also have access to free Proptech tools and will enjoy competitive rates on software.

As a collective voice for brokerages, houza continues to encourage and receive feedback from firms across the region in an effort to determine the best solutions and pricing that can benefit everyone.

At the end of the day, houza is all about creating a journey that is satisfying for both brokers and clients. It is a bold new direction for the real estate market in Dubai, and for the wider region.